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What is SEO?

So, what is search engine optimization and why you MUST use it for your online project?
Search engine optimization (SEO) is a set of activities aiming to improve the visibility of a website in organic search results (also referred to as non-paid or natural search results) for a specified set of keyphrases (search queries selected for promotion).
SEO is one of the most efficient strategies for getting maximum benefit from your online presence.
Search engines use specific algorithms to determine what website will be ranked higher for some particular query in search results. These algorithms are kept strictly confidential, but their general concepts and principles can be found if you spend some time and analyze search engine behavior.
These algorithms are constantly changing, so you will have to constantly track these changes. Besides there are some prohibited SEO techniques that you should know if you do not want to be penalized by search engines. That is why it is still better to order SEO services from some SEO experts, if possible.

What is SEO services?

It is a good way to have your online business prosper without learning all those peculiarities and details about search engine optimization. You just find proven SEO professionals and outsource all SEO activities to them.
Depending upon the techniques search engine optimization is divided into white hat SEO and black hat SEO.

What is the difference between Black Hat and White Hat SEO? 

The difference is in techniques. Primarily, there are techniques recommended by search engines and methods they state they disfavor (for example so called spamdexing, link farms, doorway sites and so on). As for white hat, its main purpose is delivering quality and interesting content — content for users, not for search engines, in all its possible exertions.

What is Organic SEO?

Organic SEO means improving visibility of your website in organic (non-paid) search results for some set of relevant keyphrases.

What is SEO marketing strategy that your company applies?

We apply various methods based on our long experience from observing, analyzing and experimenting with search engines. The set of methods is constantly changing depending upon the changes in search engine algorithms and depending upon the requirements of each customers. However, we avoid black hat SEO regardless of how much money you’d offer us.


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